Working with Indiana University Health and the Indianapolis Colts, I created the content for the Healthy Horseshoe Challenge, a 20-week event that encouraged fans to make small changes that lead to big improvements in their health. In addition to web content, I crafted video scripts and weekly emails.
I worked with IU Health to write new patient education content for their website that would not only teach patients about their conditions, but explain what treatments they could receive from expert IU Health physicians. Many of the pages were created after conducting interviews with physicians to ensure that all IU Health treatments were included and information was as accurate and up-to-date as possible.
See how carefully-crafted web content can educate patients about your services and assure them that your hospital is the right choice for their care. The examples below are just a few samples of dozens of pages I created.
Working with a freelance graphic designer, I turned many blogs or other content into handy infographics, which often get more attention on social media sites like Facebook, Twitter and Pinterest.
View examples of infographics at the links below.
6 Tricks to Get Rid of Halloween Candy
Symptoms of Peripheral Vascular Disease
Hospital Bag Checklist for New Moms (printable for easy use)
During my time at Bon Secours, I wrote dozens of blogs about health and wellness. Many of my blogs featured quotes from physicians or were ghostwritten for physicians, helping position Bon Secours doctors as experts in the community. I also wrote blogs about research in the news, helping explain how it may or may not apply to someone’s everyday life.
While blogging can provide education, it is also an opportunity to use a call-to-action to promote services and community events.
Please visit the links below to see examples of my blog writing.
Is Red Wine Actually Good for Your Heart?
“Chocolate” Pills Being Studied For Heart Health
Taste-Tested Tips for Healthier Holiday Baking
4 Healthy Valentine’s Day Dates
Are My Breasts Normal? (ghostwritten for OB/GYN)
Strange and Simple Solutions to Reduce Painful Gas (ghostwritten for gastroenterologist)
Busting Flu Shot Myths (ghostwritten for family medicine physician)
Take the virtual tours of Indiana University Health Arnett Hospital.
Interested in creative online solutions like a virtual tour? I’d love to help! Please contact me at kaseymfuqua@gmail.com.
Kasey Fuqua 