Healthy Horseshoe Challenge

Working with Indiana University Health and the Indianapolis Colts, I created the content for the Healthy Horseshoe Challenge, a 20-week event that encouraged fans to make small changes that lead to big improvements in their health. In addition to web content, I crafted video scripts and weekly emails.

Check out the Healthy Horseshoe Challenge homepage on the Indianapolis Colts website for more information.

IU Health Web Content

I worked with IU Health to write new patient education content for their website that would not only teach patients about their conditions, but explain what treatments they could receive from expert IU Health physicians. Many of the pages were created after conducting interviews with physicians to ensure that all IU Health treatments were included and information was as accurate and up-to-date as possible.

See how carefully-crafted web content can educate patients about your services and assure them that your hospital is the right choice for their care. The examples below are just a few samples of dozens of pages I created.

Chronic Bronchitis

Occipital Neuralgia

Osteomyelitis

Sleep Apnea

Interventional Radiology

Heart & Vascular Care 

Bon Secours Blogs

During my time at Bon Secours, I wrote dozens of blogs about health and wellness. Many of my blogs featured quotes from physicians or were ghostwritten for physicians, helping position Bon Secours doctors as experts in the community. I also wrote blogs about research in the news, helping explain how it may or may not apply to someone’s everyday life.

While blogging can provide education, it is also an opportunity to use a call-to-action to promote services and community events.

Please visit the links below to see examples of my blog writing.

Is Red Wine Actually Good for Your Heart?

“Chocolate” Pills Being Studied For Heart Health

Taste-Tested Tips for Healthier Holiday Baking

4 Healthy Valentine’s Day Dates

Are My Breasts Normal? (ghostwritten for OB/GYN)

Strange and Simple Solutions to Reduce Painful Gas (ghostwritten for gastroenterologist)

6 Ways to Love the Gym Again

Busting Flu Shot Myths (ghostwritten for family medicine physician)