My Work
Explore examples of my past healthcare writing to learn more about how I can help your hospital or practice connect with patients.
Don’t see an example of your project below? Please feel free to contact me for more samples of my work.
Hospital Virtual Tours
This creative project helps patients feel more comfortable before they come to the hospital. Working with an in-house creative team, I developed the tour content, including the educational tips.
Robotic Technology YouTube Video
To show off some cool new technology, I worked with a a videography company to develop this fun and interesting video. Along with organizing the shoot, I also conducted the interview with a physician.
Bon Secours Blogs
During my time at Bon Secours, I wrote dozens of blogs about health and wellness. Many of my blogs featured quotes from physicians or were ghostwritten for physicians, helping position Bon Secours doctors as experts in the community. I also wrote blogs about research in the news, helping explain how it may or may not … Continue reading Bon Secours Blogs
Infographics
Working with a freelance graphic designer, I turned many blogs or other content into handy infographics, which often get more attention on social media sites like Facebook, Twitter and Pinterest. View examples of infographics at the links below. 6 Tricks to Get Rid of Halloween Candy Symptoms of Peripheral Vascular Disease Top 4 Worst Flu Shot … Continue reading Infographics
Heart-Healthy E-Cookbook
The heart-healthy e-cookbook was developed for the Bon Secours Heart & Vascular Institute with the help of a freelance graphic designer. From conception to publication, I handled every aspect of the book, coming up with the content as well as promotion strategies. The book is downloadable for free and works on both Apple and Android … Continue reading Heart-Healthy E-Cookbook
Physician YouTube Videos
With the help of a videography company, I have organized and developed the content for numerous videos featuring physicians. These videos help educate patients and position doctors as experts. The videos range many topics, aligning with the service line’s marketing strategies.
IU Health Web Content
I worked with IU Health to write new patient education content for their website that would not only teach patients about their conditions, but explain what treatments they could receive from expert IU Health physicians. Many of the pages were created after conducting interviews with physicians to ensure that all IU Health treatments were included … Continue reading IU Health Web Content
Healthy Horseshoe Challenge
Working with Indiana University Health and the Indianapolis Colts, I created the content for the Healthy Horseshoe Challenge, a 20-week event that encouraged fans to make small changes that lead to big improvements in their health. In addition to web content, I crafted video scripts and weekly emails. Check out the Healthy Horseshoe Challenge homepage on … Continue reading Healthy Horseshoe Challenge
Defining Moments Magazine
In addition to heavy copyediting, I interviewed patients, wrote stories and directed photography sessions for this annual magazine from IU Health Arnett Hospital.
Doctor Biography Cards
As part of the physician onboarding process, I created physician biography cards in Adobe InDesign, including writing their biographies.
Handwashing Hip-Hop Video
Challenged with encouraging employees to wash their hands more frequently, our marketing team decided a music video was the way to go. I led many aspects of the project, from writing the original rap lyrics to choreographing the dance to directing the doctors, nurses and staff members who starred in the video. The video was … Continue reading Handwashing Hip-Hop Video
KidStuff Magazine
For the Spring 2016 KidStuff Magazine at Children’s Hospital of The King’s Daughters, I contributed multiple pieces including a feature story about a patient who’d broken his arm, a donor spotlight and quick articles on hospital happenings.
Kasey Fuqua 