If you’re the only person who works on social media at your hospital, you’re not alone. You may not realize it, but there are great social media contributors roaming your hospital halls.
To keep your social media fresh and buzzing, it’s important that you find the contributors scattered throughout your health system. Though the people who will make good contributors varies from hospital to hospital, these 10 people are good place to start to find great content:
- Key service line marketers. Social media should highlight the warm and fuzzy side of your key service lines. For instance, if your hospital is known for great cancer care, you need to connect with the cancer service line marketer to find inspiring patient (and staff!) stories that humanize your care.
- Volunteer director. People love to see other people doing good things. Your volunteer director may know of volunteers with special stories or help you get pictures of volunteers in action. If your volunteers include pet therapy dogs, then you definitely need pictures of those volunteers.
- Director of development/fundraising/your foundation. If you have a large fundraising event coming up, let people know. Stay close with the person in charge of fundraising to find ways to promote upcoming events or highlight donors.
- Community outreach coordinator. Your community outreach coordinator knows how your hospital is involved in the community. Try to get pictures from community events, promote the events and share tips from community education classes.
- Diabetes educator/dietitian. People love great advice about living well. Your diabetes educator or dietitian has a treasure trove of great advice and recipes you can turn into infographics, blogs and more.
- Athletic trainer/physical therapist. The other key aspect of living well is moving well. Ask your athletic trainers or physical therapists for exercise-related topics for your blog and Facebook posts, whether it is quick and easy exercise, stretches to relieve pain or tips on improving running technique.
- Director of nursing. Nurses work hard; give them some love! Your director of nursing can help you tell a nurse’s story every month, congratulate Daisy award winners or feature photos from department events. Your employees will love being recognized online and be more likely to follow you on social media.
- Doctors who volunteer. Many doctors are too busy to contribute to social media, but you can always ask if any of them are interested in helping out. If a few respond yes, work with them to come up with ways they can help you create content.
- Your chaplains/social workers. Your chaplains and social workers understand better than anyone the stress your patients are facing. They can help you write blogs about handling hospitalization and be on the lookout for inspiring stories. If you are a religious hospital, you may also want your chaplain to contribute prayers or Bible verses.
- Your medical school marketing department. If your hospital is partnered with a medical school, work with their marketing department to highlight students and residents in your facility.
After you get the help of the 10 people above, your job will be a lot easier! You’ll also find that your social media channels are more active and engaging.
Need help with social media training or content? Let me know!