How Your Hospital Can Succeed on Pinterest

Pinterest is teeming with terrible health advice, from over-restrictive diets to claims that certain herbs can cure cancer. Health systems on Pinterest can go a long way in setting the record straight and providing reliable help to people looking to improve their health.

So how can your hospital have an active, engaging presence on Pinterest?

  1. Great graphics. Pinterest is the king of graphic content. Don’t just slap stock photos online; considering adding text or filters to your photos, creating a collage, making infographics or at the very least ensuring you have beautiful photography. Try Canva or PicMonkey for help if your designer(s) is swamped with work.
  1. Clear organization. Be specific in your boards. This helps people pick which boards they want to follow and gives them a clear idea of what to expect.
  1. Focus on lifestyle. Food and fitness advice go far on Pinterest. You can also focus on improving lifestyles for people with specific health concerns, such as pregnancy or chronic conditions that require lifestyle changes (Crohn’s, Celiac disease, diabetes) and offer help tailored to people with these conditions.
  1. Don’t be afraid to Repin. Or “Save” as it’s called now. You can save content from other reliable sources (Mayo Clinic, American Cancer Society, etc.) to your boards. That’s how Pinterest works. It may help attract new followers to your boards, even if it doesn’t immediately push people to your content.
  1. Try Promoted Pins. If you’re new to Pinterest, you can also try Promoted Pins to start boosting your number of followers. Promoted Pins are fairly inexpensive and can be very effective at getting people to your content. For the best results, pick a Pin that is already popular and give it a boost.

Not sure where to start on Pinterest? Give me a shout.


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