Many hospital marketing departments are short-staffed and overstretched, leaving you with little time to come up with all of the content that your website and social media channels need. Fortunately, one well-written blog post can do most of the work for you.
Save money (and time) by reusing your blog posts for these other content sources:
- Tweets. Pull out sentences from your blog for a week’s worth of tweets.
- Facebook posts. Share your blog on Facebook or separate it up into different factoids to supply multiple posts.
- Press release. Is your blog topic newsy? Add some quotes from physicians (if they aren’t already there) and send it out to the media to see if you can pick up a health story on the six o’clock news.
- Infographic. Shorten your blog up and get it to a great graphic designer to turn into an attractive and easy-to-read infographic. They are perfect for Pinterest.
- Educational handout. Do your patients prefer handouts? Put your educational blog into a flyer template and have it in your offices for patients to pick up.
- E-Newsletters. Fill your e-newsletter with content from your blog. You’ll find it is much easier to stick to your mailing schedule.
- Editorials. In smaller communities, many newspaper editors love some input from local doctors and hospitals. If you have a timely blog, say one to do with a recent news story or a health observance that month, send it in as an editorial to your local newspaper.
Well-written blogs are extremely valuable to hospitals, powering both traditional and digital communications efforts. I’d love to help your hospital blog succeed. Contact me today to learn more about my blog writing services.